Bostwana
Kenya
Lesotho
Namibia
Eswatini
South Africa
Zambia
What we strive to uphold
At Liberty our motto is to “Bring back our glory together!” Not only this but we also believe in:
Vision
We make a difference in people’s lives by making their financial freedom possible.
Mission
We make a difference in people’s lives by making their financial freedom possible.
Values
- Action: We roll up our sleeves and always find a way to make things happen
- Integrity: Our fairness and honouring our word
- Innovation: Our ingenuity and curiosity to do things better
- Insight: Our knowledge / understanding
- Involvement: Our humanity and empathy and passion.
Tenets
- We strive for excellence in everything that we do.
- We keep customer at the centre by being dependable, empathetic, and swift.
- We value our people, and they are at the core of our operations.
- We provide exceptional value & service to our partners and other stakeholders.
- We strive towards bringing real impact on the society and community.
Liberty Life Assurance
At Liberty, we believe that financial freedom is not just attainable but life-changing, and that is a goal we strive to help our customers achieve.
We are a leading life insurance company, affiliated with Liberty Group and Madhvani Holdings, while providing services with excellence since 1957. Our footprint spreads over 18 African countries to help individuals, families, and organisations audaciously pursue financial freedom.
In Uganda, we provide exceptional insurance products and personalised service while responding to changing consumer and market needs to go beyond expectation. With our extensive industry expertise, we assist you in making informed decisions to protect both your finances and the future through innovative solutions and efficient technology.
Liberty General Insurance
Liberty General Insurance Uganda Limited is your trusted partner for comprehensive short-term insurance solutions. Whether you're protecting your personal assets or safeguarding your business, we offer tailored insurance plans to suit every need. We have made a significant impact by introducing award-winning products such as Safe Boda Rides and Jumia Gadget Insurance, among others.
These innovative offerings have transformed the lives of thousands, encouraging more Ugandans to embrace insurance as a means of safeguarding their futures. Through our financial literacy training program, Liberty General Insurance Uganda aims to empower individuals and businesses, equipping them with the necessary knowledge and tools to achieve financial freedom and secure their futures.
Our commitment to innovation and customer-focused solutions has earned the company numerous accolades, including four prestigious awards at the Insurance Innovation Awards 2023. We are truly “In it with you,” ensuring that every step you take towards a secure future is supported by our dedication.